| Book publishing activities are heating up. Final touches to our book, “A Dog’s Devotion,” were made in May. We just approved the book jacket and we have now started working with our Lyons Press assigned publicist Emily Cable. The learning curve is steep given that we are first-time published authors and in the process of developing a solid marketing plan we are learning about pre-orders, advance copy reviewers, Amazon reviews, launch parties, book signings, how to work with booksellers, libraries and others and much, much more. Our biggest “Aha:” Writing the book is only 50% of the proposition. The rest is marketing, and marketing is not for the faint of heart. We DO manage to have some fun taking this on as yet another challenge to master |
0 Comments